FIFA has already lowered prices for the Club World Cup final in an effort to attract more fans to attend the match on Sunday, July 13, at MetLife Stadium in East Rutherford, New Jersey.
The cheapest standard admission ticket, to see reigning Champions League winners Paris Saint-Germain face Premier League standout Chelsea, has dropped from $312.20 to $249.75 two days before the final.
Some seats in the back of the 100 sections were initially in the $440-$546 range, lowered to $334.50 to $473.90.
However, premium club seats remained the same prices from Wednesday to Friday. Seats in the East Club remain $1,644.65, while seats in the EY Coaches Club are still $4,348.50.
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FIFA has been criticized for high initial prices for tickets, but has adjusted pricing, taking supply and demand into account. The cheapest tickets for half of the Club World Cup’s group stage matches (24 of 48 total) were under $36 all-in with fees before taxes before the tournament. The Associated Press reported June 28 that at least 1 million tickets were unsold during the group stage.
Before the semifinals, FIFA president Gianni Infantino claimed “over 2.26 million fans” attended Club World Cup matches during an event at the organization’s new office at Trump Tower in New York City on Monday, July 7.
The first semifinal between Chelsea and Brazilian side Fluminense had an announced crowd of 70,556. The Athletic reported tickets for that match lowered from $473.90 to just $13 in a three-day span before the Tuesday, July 8 match.
The Club World Cup’s semifinal match, which saw PSG dismantle Real Madrid had an announced crowd of 77,542 people at MetLife Stadium on Wednesday, July 9. The vast majority were fans of Real Madrid — arguably the most popular team in the sport globally. Real Madrid’s elimination certainly doesn’t help ticket sales for the final, which could possibly see prices drop further into the weekend.
However, the most attended Club World Cup match saw PSG beat Atletico Madrid in front of 80,619 fans at the Rose Bowl Stadium outside Los Angeles on June 20.